On November 14, Aceites de las Heras participated in the international CoCreate Europe event organized by Alibaba in London.
The company was selected by the platform to be part of the exhibition space at the event, sending a selection of samples that could be tasted and analyzed by attendees, including international buyers, distributors, brands, retailers, and industry leaders.
The event, considered Alibaba’s main European meeting for brands and suppliers, brought together more than a thousand professionals and companies interested in discovering new products and trends in the global market.
Thanks to this collaboration, Aceites de las Heras gained visibility among buyers from different countries and sectors, thus reinforcing its internationalization strategy. In addition to exhibiting samples, Aceites de las Heras had the opportunity to learn first-hand about the new digital solutions, global trade strategies, and consumer trends that Alibaba presented during the meeting, as well as to establish contacts with potential business partners.
With this participation, the company continues to strengthen its position as a leading brand in the Spanish olive oil sector, combining tradition, sustainability, and innovation to bring quality olive oil to consumers and businesses around the world.
